Charles & Keith Goes Metaverse: Virtual K-pop Artist Apoki Hosts Rooftop Party
Virtual K-pop artist Apoki has teamed up with Singapore-based fashion label Charles & Keith to bring the latest in metaverse fashion. The virtual performer, who has over 4.8 million followers across social media, has been enlisted to host a rooftop party and perform some of her latest singles, dressed in looks from Charles & Keith's new collection.
CharlesKeithHaus, the virtual world located on The Sandbox platform, has been curated to reflect the spirit of the brand's latest collection, "State of Play". Running from March 13 to 27, visitors can expect in-game quests and challenges that will take them on an adventure to discover a secret room where they can redeem a digital wearable of the brand's Petra Curved Shoulder Bag. There will also be an NFT gallery showcasing recently released artworks.
Apoki will make a special appearance and perform her latest single, "Mood V5", at the end of the immersive experience. As a virtual K-pop artist, Apoki is trained in K-pop music and dance and has been designed to resemble "a rabbit-like being living somewhere in space". Her music videos are known for their alluring CG and fashion sense, which have won her a devoted following.
Charles & Keith's decision to team up with Apoki is a strategic move that is sure to attract fashion fans to the virtual world. The partnership allows the brand to expand its reach in the metaverse and tap into Apoki's global following.
CharlesKeithHaus and the collaboration with virtual K-pop artist Apoki mark an exciting development in the fashion world's foray into the metaverse. With its immersive experience, in-game quests, and special appearance from Apoki, CharlesKeithHaus is a must-visit destination for anyone interested in fashion and the metaverse.