Fendi and Hiroshi Fujiwara Unleash Captivating Pokémon and Fragment design Capsule

Fendi has joined forces with Hiroshi Fujiwara, the visionary founder of fragment design and a prominent figure in the world of streetwear, for an unprecedented collaboration. This unique partnership, featuring two distinct collections, showcases the synergy of high fashion, streetwear aesthetics, and the beloved Pokémon universe.

The first collection, an exclusive collaboration between Fendi and fragment design, introduces a range of stylish bags and a statement tee. The second, a groundbreaking three-way collaboration involving Fendi, fragment design, and Pokémon, unveils a spectacular array of bags, apparel, accessories, and even collectible digital assets for Pokémon GO enthusiasts.

Taking center stage in the three-way collaboration is Dragonite, chosen as the main character to commemorate the Year of the Dragon. The iconic FF jacquard logo of Fendi undergoes a Pokémon-inspired transformation, featuring Dragonite, Dragonair, and Dratini. These imaginative designs, presented in classic brown, tobacco hues, and a vibrant yellow variant, adorn Fendi's iconic Peekaboo ISeeU Small and Baguette women’s bags, mini icons, and men’s accessories.

Beyond the bags, the collection encompasses small leather goods, key charms, textile accessories, brass jewelry, and apparel, demonstrating the breadth and depth of this fashion-forward collaboration. A meticulously crafted Dragonite figure, showcasing Fendi’s unparalleled leather artisanship, emerges as a coveted collector's item, requiring over 30 hours of handcrafting.

To enhance the digital realm, the collaboration extends to Pokémon GO, offering a range of cross-branded digital collectibles. This innovative fusion of physical and digital elements adds a modern twist to the timeless craftsmanship of Fendi.

Not to be overlooked, fragment design unveils an exclusive capsule with Fendi, featuring co-branded elements and a color palette that seamlessly ties into the broader Pokémon collaboration. The entire collection, both physical and digital, is set to captivate fashion enthusiasts and Pokémon fans alike from January 4.

This collaboration promises to be a celebration of creativity, craftsmanship, and the boundless imagination that both Fendi and Hiroshi Fujiwara bring to the table.

Editor’s note: This article was written by Jonathan Gasca in collaboration with OpenAI’s GPT-3.5.