Louis Vuitton Accelerates into F1 with 10-Year Partnership Deal

LOUIS VUITTON

In an unexpected fusion of luxury fashion and high-speed motorsport, Louis Vuitton has just strapped itself into the driver's seat of Formula 1 for the next decade. Starting with the 2025 season, LV will become an official partner of F1, with its first pit stop being the title sponsorship of the Australian Grand Prix, now officially named the Formula 1 Louis Vuitton Australian Grand Prix.

This partnership isn't just about branding; it's about bringing LV's ethos of innovation, craft, and precision into the world of elite racing. The French fashion house will be more than a name on a banner; it will actively participate in the races' ceremonial moments, providing the iconic Louis Vuitton Trophy Trunks to celebrate the top three finishers at each event.

With Formula 1 celebrating its 75th anniversary, this collaboration couldn't be more timely. It's a strategic move for both entities: F1 gains a touch of luxury, enhancing the glamour of the races, while Louis Vuitton dives deeper into the world of sports, where fashion, culture, and entertainment are increasingly intertwined.

Expect to see LV's monogram making a bold statement along the tracks and in the winner's circle. This partnership is set to accelerate Louis Vuitton's global presence within the sports arena, promising fans and fashion enthusiasts alike a visually spectacular season.

LOUIS VUITTON