Louis Vuitton & Rigsters Level Up Digital Twins Quality
The luxury house develops a high-precision 3D production pipeline that blends creative control, photorealism, and scalable automation—without outsourcing a single frame.
Louis Vuitton is tightening its grip on the future of luxury digitization. In a move that blurs the line between craftsmanship and computation, the French house has partnered with Copenhagen-based 3D scanning studio Rigsters and creative agency OKCC to create an internal production model for high-fidelity digital twins. The collaboration reflects a growing ambition in the luxury sector: not just to replicate physical products, but to build digital pipelines as intentional and detail-obsessed as the ateliers themselves.
This isn’t a flirtation with emerging tech. It’s infrastructure. The system—designed to be scalable, fast, and photorealistic—integrates Rigsters' signature photogrammetry rig (Arago) and LV’s own creative standards to produce assets that feed into everything from e-commerce to CRM and hyper-personalized campaigns.
“We’re building on years of internal experience,” says the Maison, “leveraging product digitalization to move faster, create more, and keep full control of our assets.”
That word—control—is key. By internalizing 3D asset creation, Louis Vuitton avoids the creative dilution that often comes with outsourcing. Every digital piece is rendered in-house, with the same level of attention and refinement given to a physical runway sample. The result: a fully integrated, tech-enabled creative loop.
Who are Rigsters?
Rigsters is a Copenhagen-based studio that specializes in modular, multi-camera 3D scanning systems. Their signature system, Arago, is capable of capturing hyper-detailed models using over 130 synchronized cameras. Built for efficiency, the platform is already used in VFX, gaming, and high-end fashion contexts, making them a natural partner for Louis Vuitton’s vision.
Digital Twins — or Just Really Good Scans?
There’s ongoing debate in the 3D world about what qualifies as a “digital twin.” Traditionalists define it as a live, bi-directional replica that mirrors and updates based on real-time data. What LV is doing—creating faithful, high-resolution replicas for visual and marketing use—sits in a different category: call it luxury-grade digital doubles. Static, yes. But extremely intentional.
LVMH’s Larger Strategy
Louis Vuitton’s 3D lab is part of a broader shift within LVMH. Under the leadership of Nil Bouaouni, the group has been investing in a centralized 3D Factory focused on internalizing asset creation across its portfolio. This isn’t just about style—it's a play for speed, consistency, IP protection, and long-term creative agility.
The Takeaway
While some brands use 3D to gesture toward innovation, Louis Vuitton is quietly integrating it into the foundation of its creative operations. It’s not spectacle—it’s systems thinking. Expect more brands to follow.