Pharrell's Louis Vuitton Digital Jacket Sells for Over $8,000 USD

Louis Vuitton

Louis Vuitton unveils a new milestone in digital fashion with the VIA Varsity Jacket, a digital rendition inspired by a standout piece from the fashion powerhouse's Fall/Winter 2024 men's collection. Pharrell Williams makes his digital fashion debut with this exclusive creation, marking a significant step forward in the convergence of luxury and technology.

Limited to just 200 editions, the VIA Varsity Jacket epitomizes exclusivity in the digital realm. Accessible only to owners of the VIA Treasure Trunk, Louis Vuitton's exclusive digital platform, obtaining this coveted piece requires navigating a series of prerequisites, including joining a waiting list and meeting stringent crypto eligibility criteria.

Photo: Filippo Fior / Gorunway.com

Priced at nearly $42,000 USD per trunk, Louis Vuitton sets a new standard for luxury in the digital space. Crafted with meticulous attention to detail, the VIA Varsity Jacket pays homage to its physical counterpart with a blend of premium materials and exquisite craftsmanship.

Featuring luxurious suede buckskin, supple sleeves, and iridescent snap fastenings in a captivating VVN colorway, this digital masterpiece captures the essence of Louis Vuitton's signature aesthetic.

The VIA Varsity Jacket will be available for purchase on April 22 for $8,418 USD, offering fashion enthusiasts an opportunity to own a piece of digital luxury. With Pharrell Williams lending his creative vision to this groundbreaking collaboration, Louis Vuitton continues to push the boundaries of innovation in the ever-evolving landscape of fashion and technology.

Editor’s note: This article was written by Jonathan Gasca in collaboration with OpenAI’s GPT-3.5.