Starbucks Commemorates 20 Years of Pumpkin Spice With NFT Stamps

Starbucks has announced the release of its Pumpkin Spice Latte NFT collection, coinciding with the 20th-anniversary celebration of the iconic seasonal beverage.

The Open Edition NFT collection, hosted on the Nifty Gateway platform, is available exclusively through Starbucks’ Web3 platform, “Starbucks Odyssey,” from October 5 to 9. Each Pumpkin Spice Latte NFT stamp is priced at $20 and is offered in four styles – Spiced, Iced, Whipped, and Steamed.

For Starbucks Odyssey members, the purchase of an NFT stamp grants an additional 250 points within the Starbucks Odyssey 2023 journey. These points have a limited shelf life, expiring at the end of 2023, and are reserved for promotional purposes within the Starbucks Odyssey initiative. Any transfer or sale of these stamps results in the loss of these bonus points.

Members of Starbucks Odyssey can acquire a maximum of four stamps from this collection. Detailed design specifications for these digital collectibles will be unveiled by October 10, 2023, just before midnight PDT.

Starbucks Rewards, with 31.4 million active U.S. members, maintains a strong presence in the loyalty program sector. The Odyssey program represents Starbucks’ integration of web3 technologies into loyalty programs, positioning the company as an innovator in this field.

Last week, in celebration of National Coffee Day, Starbucks Odyssey announced its collaboration with artist Vinnie Hager, who created a unique artwork piece for the program.

Since December 2022, Starbucks has been exploring Odyssey as its new Web3-powered rewards program, offering members digital “Journeys” comprising online games, quizzes, activities, and purchase incentives. Collectible Journey Stamps, presented as NFTs, unlock access to exclusive coffee experiences.

Editor’s note: This article was written by Jonathan Gasca in collaboration with OpenAI’s GPT-3.5.