Jonathan Anderson to Design Costumes for Guadagnino’s ChatGPT Film ‘Artificial’
Jonathan Anderson, newly appointed Creative Director of Dior, is set to bring his signature cerebral style to the screen as the costume designer for Luca Guadagnino’s upcoming film Artificial. The film, inspired by the real-life 2023 power struggle at OpenAI surrounding Sam Altman and the rise of ChatGPT, is being developed by Amazon MGM Studios with a script by satirist Simon Rich. Anderson’s involvement marks a high-fashion infiltration into one of the most anticipated tech-industry dramas of the decade—and his first major creative statement since exiting Loewe in March and taking the reins at Dior in June 2025.
Anderson, whose past collaborations with Guadagnino include Challengers and Queer, is no stranger to sculpting identity through clothing. But Artificial poses a new kind of challenge: translating the sterile paranoia of corporate boardrooms and the intangible aura of machine learning into something visceral, wearable, and human. According to insiders, the film will use fashion as a psychological device—charting character arcs through shifting silhouettes, coded textures, and subtle visual dissonance. With Andrew Garfield cast as Altman, early concept notes suggest a tension between start-up minimalism and messianic futurism, all filtered through Anderson’s architectural eye.
The timing couldn’t be more pointed. Anderson’s move to Dior—where he now oversees both menswear and haute couture—has ignited speculation about how his experimental ethos will evolve under a legacy house. Artificial, while not a Dior project, is poised to act as an aesthetic bridge between Anderson’s radical past and his couture future. In a recent post confirming the film, Anderson hinted that the wardrobe will “blur the lines between interface and instinct.” If Guadagnino’s vision lands, Artificial won’t just document the rise of AI—it may redefine how we visually code ambition, collapse, and control in the algorithm age.