Ralph Lauren's New Miami Store Blends Timeless Luxury with Digital Innovation

Ralph Lauren has announced the opening of a new luxury concept store in Miami’s Design District, combining luxury lifestyle, digital innovation, and immersive experiences.

The store will offer a range of men’s and women’s apparel and accessories from the company’s luxury labels. The 4,135 square foot store will have interactive digital screens that will allow customers to discover and explore any item available in North America, book interactive styling appointments and integrate their wish lists.

Additionally, the store will become the first Ralph Lauren store to accept cryptocurrency as a form of payment. In partnership with BitPay, customers can now make purchases with multiple cryptocurrencies, including Bitcoin (BTC), Ethereum (ETH), and Polygon (MATIC).

Ralph Lauren is partnering with Poolsuite, a Web3 community deeply rooted in Miami’s lifestyle, to unveil a multi-tiered partnership, engaging a new audience. For Poolsuite’s first-ever brand collaboration, a co-designed Ralph Lauren x Poolsuite NFT will be gifted to all existing Poolsuite community members, unlocking exclusive access to attend a special event.

Holders of Poolsuite’s Grand Leisure collection will be able to update their ‘Leisurist’ avatars with digital Ralph Lauren looks, using the vintage-vehicle-inspired ‘RL-3000’ website.

The Miami store opening builds on Ralph Lauren Corporation's targeted expansion across North America, Europe, and Asia as part of its Next Great Chapter: Accelerate strategy. The company believes in building elevated ecosystems that integrate both digital platforms and physical stores and bring the world of Ralph Lauren to life for its consumers around the globe.